The Origin Of Jordan 1-NicekicksShop

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The Air Jordan 1 is more than just a shoe. It’s the embodiment of today’s sneaker culture, the jumpstart of Nike as the most dominant sports apparel brand, and the liftoff of Michael Jordan’s illustrious basketball career as the greatest player of all time. We will explore how this shoe took flight 35 years ago and how it still continues to soar as the most iconic sneaker ever.

It started off with the third overall pick in the 1984 NBA Draft, Michael Jordan. Fresh off of his 3-year career at NCAA powerhouse University of North Carolina and his Olympic gold medal in the summer of 1984, Michael Jordan was a highly-touted prospect with high expectations and hopes to be the best there was to ever play. Nike saw that vision, but they didn’t just take a chance on Jordan–the young superstar, who initially favored Adidas, took a chance on Nike with a deal he couldn’t refuse.

Nike’s creative designer, Peter Moore, took on the challenge of designing Michael Jordan’s signature shoe, which started with the Air Jordan logo. Moore sketched out the famous Air Jordan wings on a napkin on a flight, after seeing a kid wear a pair of replica pilot wings. Through this sketch, Moore realized his vision in creating a shoe for a high-flying athlete like Jordan. In sharing and deliberating initial logo and sneaker sketches, Jordan requested for a shoe that was different and exciting to wear. Something revolutionary enough to boost the reputation of Jordan–and even the reputation of Nike.

The early success of the Jordan 1’s can only be shown by the numbers: Nike had projected to sell 3 million dollars from sales in Air Jordans within four years, but in year 1, Nike netted an astounding 126 million dollars.